Objective:
Create engaging visuals to boost awareness of a top-selling CC+ Color Correcting Concealer for IT Cosmetics
The CC+ Campaign is a yearly top-priority creative request to cover all digital and e-retail needs. I was tasked to be involved in pre-production, on-set and post-production. I assisted the art directors in putting together the shotlists— researching and creating concepts for each shot. I handled all post-production, including establishing a process for color management for all 30 shades, and put together retouch notes for all product and model photography. I was also assigned to design website banners, PDP assets, e-blasts, social ads, display ads, and Amazon shade charts for the campaign.
Pre-Production
Production
Post-Production
04. Other Features
Typography is the origin of language and of human communication. Moreover typography is the fundament of our culture, of ourselves. Only through language we as the human race could evolve.
05. Info
Typography is the origin of language and of human communication. Moreover typography is the fundament of our culture, of ourselves. Only through language we as the human race could evolve.
